FOUNDER, MAKEUP BY MARIO
Renowned Makeup Artist Mario Dedivanovic is one of the most acclaimed, followed, and influential makeup artists in the world known for creating the most flawless version of an individual's natural beauty. From education to social media to innovation, Mario is a visionary and pioneer at the leading edge of the beauty industry. Having taught and popularized the best-known makeup techniques of the last decade, Mario has ignited viral trends that have inspired and forever altered the beauty landscape.
IT ALL STARTED IN THE BRONX
The youngest of four, Mario was born and raised in the Bronx by his parents—Albanian immigrants from Montenegro. After graduating high school, Mario and his mother went to Manhattan where he found a retail job at Sephora as a fragrance consultant in the Flatiron District.
IT ALL STARTED IN THE BRONX
The youngest of four, Mario was born and raised in the Bronx by his parents—Albanian immigrants from Montenegro. After graduating high school, Mario and his mother went to Manhattan where he found a retail job at Sephora as a fragrance consultant in the Flatiron District.
THE SEPHORA DAYS, AND A DRIVING GOAL
Mario discovered a passion for makeup artistry after his first day, when a woman asked for his help selecting a lipstick. Soon after, he was hired by two singers he met at Sephora to create their makeup for a cabaret show. He was only 17 and did not have a formal makeup kit, so he took a Nike shoebox from his closet filled with products from Sephora and did their makeup for $25. In those early days at Sephora, Mario set a goal that would drive the rest of his career—he would become a professional makeup artist with the dream of one day having his own line.
THE SEPHORA DAYS, AND A DRIVING GOAL
Mario discovered a passion for makeup artistry after his first day, when a woman asked for his help selecting a lipstick. Soon after, he was hired by two singers he met at Sephora to create their makeup for a cabaret show. He was only 17 and did not have a formal makeup kit, so he took a Nike shoebox from his closet filled with products from Sephora and did their makeup for $25. In those early days at Sephora, Mario set a goal that would drive the rest of his career—he would become a professional makeup artist with the dream of one day having his own line.
"MAKEUP BY MARIO IS EFFORTLESS BEAUTY INSPIRED BY THE TECHNIQUES I'VE PERFECTED OVER THE PAST 20 YEARS. EACH FORMULA IS METICULOUSLY CRAFTED AND EACH SHADE IS UNIVERSALLY INCLUSIVE."
FROM PROFESSIONAL ARTIST TO GROUNDBREAKING EDUCATOR
In 2009, Mario launched The Masterclass which became a global phenomenon. This unprecedented education platform has welcomed over 25,000 students to sold-out events in cities across North and South America, Europe, Asia, Australia, and the Middle East. Serving as a teacher, role model, and inspiration to makeup artists and beauty lovers around the world, Mario generously shares the signature techniques he’s mastered over his career working with celebrities, magazines, on the red carpet, and at photoshoots.
MAKEUP 20 YEARS IN THE MAKING
2020 marked Mario’s 20th year as a makeup artist, and the debut of his namesake beauty brand, MAKEUP BY MARIO, where he serves as Chief Executive Officer and Chief Creative Officer. Mario’s purposeful products and smart formulas are crafted with intention using the highest-quality formulas and are incredibly easy to use. These go-to essentials are designed to recreate Mario’s signature techniques with effortless application. The line was received with acclaim by press and consumers alike, winning an Allure Best of Beauty Award, and becoming a top-ranking brand at Sephora. Upon the launch of his best-selling Soft Sculpt® Collection, Vogue named “soft sculpting the new contouring.” MAKEUP BY MARIO is available worldwide in over 2,000 points of distribution.
MAKEUP 20 YEARS IN THE MAKING
2020 marked Mario’s 20th year as a makeup artist, and the debut of his namesake beauty brand, MAKEUP BY MARIO, where he serves as Chief Executive Officer and Chief Creative Officer. Mario’s purposeful products and smart formulas are crafted with intention using the highest-quality formulas and are incredibly easy to use. These go-to essentials are designed to recreate Mario’s signature techniques with effortless application. The line was received with acclaim by press and consumers alike, winning an Allure Best of Beauty Award, and becoming a top-ranking brand at Sephora. Upon the launch of his best-selling Soft Sculpt® Collection, Vogue named “soft sculpting the new contouring.” MAKEUP BY MARIO is available worldwide in over 2,000 points of distribution.